The spotlight on which the Cameroonian culture is currently standing in Cameroon and around the world, is what opinions preferably describe as a marathon that US-based Cameroonian international blogger Maybelle Boma, has run tirelessly for years. The cultural activist’s love for Cameroonian culture has been on intensification for years. She has not just been advocating for Cameroonians to patronize their culture, but to be proud of it.
Maybelle Boma for years has been using her social media platforms, to promote the made-in-Cameroon brand and the use of products that reflect Cameroon’s cultural identity and uniqueness. Like she has always been doing, her social media platforms keep publishing almost on a daily basis, models, state officials, couples, diplomats, and tourists who stand out in Cameroon traditional wears. The traditional name of Cameroon’s prominent cultural attraction, « Toghu » has gained popularity thanks to her online and offline campaigns. Before her « Toghu » centric campaigns, most Cameroonians widely knew this traditional attraction by the name « Bamenda dress ».
The word « Toghu » first gained official use and status when Maybelle Boma created a cultural movement in the U.S called the ‘Toghu Army Movement’ (TAM) with a vision to promote Cameroonian culture and give it worldwide recognition. Having recorded a number of successful actions under her coordination, Maybelle changed the movement’s name to the Toghu Action Movement. The acronym TAM is the movement’s brand name after it became an organization with the name Toghu Association for Culture (TAC). Her influence through TAM, contributed to the naming of the African Cup of Nations (AFCON) match ball ‘Toghu’ in 2021. Through this movement, she has been able to meet State Personalities like Samuuel Eto’o Fils president of Cameroons Football Federation FECAFOOT.
Maybelle Boma’s actions has inspired a plethora of cultural ambassadors in the different cultural zones of the country. Other Cultural advocates keep rising day after day to bring knowledge and spotlight to other Cameroonian traditional wears such as the « Ndop », « Sanjas » among others.
